Category: Brand Strategy
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How to keep a Brand wrinkle-free?
Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.
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Is Brand Loyalty dead due to Covid-19?
Let’s start with a simple truth: No one can predict what the world will be like even a day in the future. We don’t know what storms the virus will bring next. Or will it mellow and learn to peacefully co-habit without killing us. Is it a dystopian nightmare or just another passing phase? Only […]
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COVID-19: Tips on how brands should respond
As the covid-19 crisis peaks in many countries, many brands are suffering. Lockdowns are keeping customers away from stores, logistical issues are affecting e-commerce sales and factory closures are resulting in businesses out of stock. The key to ride this public health crisis wave is by being nimble. Rethink your marketing strategy to make them […]